Product managemenet white book [1] - Become a better product manager by fluxzy.com

Posted by: admin 1 year, 2 months ago

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Become a product manager is always a big question for me! What the main objective of the product manager? 

What the challenge!

We will review it together in the course that I learn and actually I implemented within my own field of work. 

Let's meet in #productmanagementwhitebook 

The work of product management 

So let's start with the work of product management

It consists of 3

1. Market Intelligence

1. Market Intelligence
   1. Market
   2. Customer 
   3. Competition 
2. Strategy
   1. Strategy development
3. New product development 
   1. Prioritization
   2. Discovery and deliver
   3. Launch
4. Lifecycle management 
   1. Positioning 
   2. Pricing
   3. Sales support
   4. Sales channels
   5. Finding growth
   6. Obsolescence 

Team who gonna work on it

However, we are not working alone

1. Marketing team
2. Corporate strategy
3. Engineering
4. Marketing and PR 

So to sum up 

Product manager will 

• Create exceptional customer value
• Generate long term competitive advantage
• Deliver year after year profitability 

As it was mentioned by Gibson Biddle, the former CPO of Netflix

Our job is to delight customers in hard-to-copy, margin enhancing ways. 

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