Product managemenet white book [1] - Become a better product manager by fluxzy.com
Posted by: admin 1 year, 11 months ago
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Become a product manager is always a big question for me! What the main objective of the product manager?
What the challenge!
We will review it together in the course that I learn and actually I implemented within my own field of work.
Let's meet in #productmanagementwhitebook
The work of product management
So let's start with the work of product management
It consists of 3
1. Market Intelligence
- Market Intelligence
- Market
- Customer
- Competition
- Strategy
- Strategy development
- New product development
- Prioritization
- Discovery and deliver
- Launch
- Lifecycle management
- Positioning
- Pricing
- Sales support
- Sales channels
- Finding growth
- Obsolescence
Team who gonna work on it
However, we are not working alone
- Marketing team
- Corporate strategy
- Engineering
- Marketing and PR
So to sum up
Product manager will
- Create exceptional customer value
- Generate long term competitive advantage
- Deliver year after year profitability
As it was mentioned by Gibson Biddle, the former CPO of Netflix
Our job is to delight customers in hard-to-copy, margin enhancing ways.
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